The 2025 NFL schedule release included interesting social media videos from the Browns, Bengals, Ravens, Steelers

One is impressive.

One is cheap.

One is (surprisingly) silly.

One is head-scratching.

When it comes to the AFC North, the fact that it is somewhat easy to fit the above descriptions of schedule release videos to each franchise is annoyingly on brand.

The Baltimore Ravens were impressive.

The Cincinnati Bengals were cheap.

The Pittsburgh Steelers were surprisingly silly.

The Cleveland Browns left us scratching our heads in befuddlement.

The “Super Bowl for Social Media teams” had a lot of interesting results this year, with fewer home runs than in the past. The Browns 2025 schedule lacks a prime-time game and has a consistency with almost all games kicking off at 1 PM on Sundays.

The video put out by Cleveland’s social media team was as simple as the schedule. It also lacked any negativity or put-downs of other teams. Given the Browns struggle on the field last year, the second part made sense even if the video itself lacked in production and length:

It's time.

⏰ 2025 Schedule Release pic.twitter.com/EKyCNlCk3Q

— Cleveland Browns (@Browns) May 15, 2025

The Ravens tapped into the hit TV Series “Severance” for their social media schedule release. Likely confusing for those who haven’t seen the show (raises hand), it is impressive in its details:

The schedule is mysterious and important.@SeatGeek | @AppleTV pic.twitter.com/TqjgdrNxEd

— Baltimore Ravens (@Ravens) May 15, 2025

The Bengals were noticeably cheap with their video (notice how the paper on the chair moves despite supposedly being one continuous shot), including a cheap shot at the Browns quarterback situation:

A short film.#WhoDey

🎟️: https://t.co/KeJFObdbEs pic.twitter.com/prECg9dp7q

— Cincinnati Bengals (@Bengals) May 15, 2025

The Sasquatch hunt for the Steelers was not on brand for the organization, but we have to enjoy a little bit that Ohio State legend and SB Nation teammate Cam Hayward played the part of the Bigfoot:

BIG FOOTball announcement 👀 @laurelhighlands

📺: Schedule release coverage on NFLN pic.twitter.com/qTXpkpyjEH

— Pittsburgh Steelers (@steelers) May 15, 2025