
As Tyler Booker talked in his first ever press conference as a Dallas Cowboys player at The Star in Frisco, Texas, everyone in the room had to be impressed, from media members to the same front office that picked him the day before.
After sharing his thougths with the media on leadership—one of the top traits the Cowboys picked him for—head coach Brian Schottenheimer was asked what stood out about Booker when meeting him. His response was simple.
“This,” Schottenheimer said. “You guys have listened to him. I mean, it was just authentic. It was real. His confidence, the way he carries himself, which you guys are seeing right now, is what we shared with our entire day, basically.”
Later in the press conference, Jerry Jones interrupted to tell Booker’s family: “I want to say this, how proud you must be. Great job of parenting. Great job of parenting. He’s unique.”
But it wasn’t their words that blew away everyone in the press conference. It was everything about how Booker handles himself.
Mostly though, his comments on leadership were confirmation that the leadership the Cowboys’ brass talked about on Thursday isn’t a product of chance. Instead, Booker’s ability to lead is something he’s very well aware of and something he’s studied and thought about.
“First and foremost, when it comes to leadership, you have to earn the right to lead, Booker began. “That’s what I’ll be looking forward to do first, when you earn the right to lead by being a producer on the field, by doing everything right off the seat, and being somebody that your teammates love, trust, and, most importantly, respect.

“That’s my approach when it comes to being the leader (. . .), I’m a ‘teammate by teammate’ approach, jus like you can’t coach everybody the same, you can’t lead everybody the same way, but you can lead them fair. So obviously some people respond well to me getting active, like, ‘Hey, let’s go pick it up. Pick it up.’ Be yelling at them, getting after them. But some people, when I take that approach, they may shut down, and then you won’t get anything out of that teammate. So it really just depends on who you’re leading. But that’s why it’s so important to have that love, trust and respect from your team is because once we have that, you know who you’re leading, you which approach to take and you know to get the most out of your teammates.”
That’s an impressive philosophy. It certainly isn’t insight someone is born with. That comes from someone who has studied and reflected on leadership a long time. It’s the kind of insight that makes you understand why Booker is perceived as “the guy” who got the team back on track following an embarrassing and costly loss to Vanderbilt.
If the Cowboys wanted to add another block to their leadership squad on offense, Booker is sure looking the part already.