CeeDee Lamb recently revealed that he invests a jaw-dropping $1.3 million annually into maintaining his body.
From red light therapy and hyperbaric chambers to ice baths and steam rooms, the Dallas Cowboys superstar Lamb emphasized, “the list could go on and on.”
More from Lamb: “I’m not going to lie. It’s a lot of money. Every two weeks is $50,000… There are 52 weeks in a year… That’s your number.”
And since he left that part open-ended, we’re here to ballpark what we know – and speculate on what we don’t.
Painting the full picture of just how far Dallas’ WR1 is willing to go to protect his edge.
The following are all bi-weekly estimates:
• Personal Chef: $6,000
• Red Light Therapy (5x/week): $3,000
• Hyperbaric Chamber sessions (4x/week): $8,000
• Massage Therapy: $2,000
That gets you to roughly $19,000 bi-weekly. So where’s the other $30,000 going?
Let’s have some fun.
Some of it is surely funneled into IV therapy, sports psychology, private mobility coaches, custom sleep optimization, and probably some futuristic wellness gadgets we haven’t heard of yet. But still – the numbers point toward something bigger, more expensive, and biologically advanced:
It’s science – and expensive science at that. One single session of stem cell treatment can range from $5,000 to $50,000 depending on the method and the provider. Athletes like Lamb play positions that demand explosive athleticism but also the durability to withstand repeated blows of blount force trauma.
The $1.3 million he’s spending isn’t just about his physical body though, its about the mental stuff, too. Pain and inflammation also impact your brain health and your ability to sleep. So that $1.3 million is about life after football too.
In fact, that figure is right there in the range of whats been reported for athletes like Los Angeles Lakers icon LeBron James.
Guys like LeBron aren’t just known for their other worldly ability, they’re also notorious for their longevity.
These figures in CeeDee’s case are indicative he’s after a yellow jacket and an AT&T stadium-sized ring. “All-time great” status.
But here’s where it gets deeper – and more personal.
This is why studying the NFL Draft so deeply has always felt like a catch-22 to me. Evaluating raw athleticism? That’s the easy part. 40-times, bench reps, tape breakdowns – all measurable. You can chart that all day.
But the most important trait in the sport?
You can’t measure it.
You can’t chart how much a guy loves this. You can’t track how hard he trains when no one’s watching. You can’t plug into his brain and calculate how calm he stays when the bullets fly on third and long in December. You can’t see the decision to spend six figures on your body instead of material things.
That’s why I wrote about the S2 Cognition Test and why I’ll always bang the table for processing speed, heart rate in pressure moments, and mental discipline. What are they eating? How are they sleeping? What are they willing to sacrifice to get that edge?
The six-pack doesn’t make you a pro. The combine doesn’t make you a dawg.
The stuff you can’t see – that’s what separates players.
CeeDee gets it. And maybe that’s why he’s WR1 in every way that counts.
