The new venture, named Foolish Club Studios in tribute to Lamar Hunt, will develop scripted and unscripted content.
The Kansas City Chiefs are pushing further into the entertainment business, launching a production company just ahead of Super Bowl LIX.
The new venture, Foolish Club Studios, will develop scripted and unscripted content for both shortform and longform platforms. The Chiefs have already experimented in the sector, as with last year’s Hallmark Channel film Holiday Touchdown: A Chiefs Love Story; and with the online claymation short A Kingdom Christmas Story: Hail Merry.
Foolish Club will seek to develop that business further in an effort to grow the Chiefs brand. While the team already has one in-house production team (65 Toss Power Trap Production group) that is focused on football content, Foolish Club will be focused more on entertainment fare that expands the boundaries of what the team is currently doing.
The name Foolish Club is a tribute to team and American Football League founder Lamar Hunt, with the original owners embracing the “foolish” effort to try and take on the National Football League.
“Foolish Club Studios is a tribute to my father in so many ways,” said Clark Hunt, chairman and CEO of the Kansas City Chiefs, in a statement. “My father constantly pushed boundaries and inspired innovative thinking, and that is exactly the ethos we expect this new studio to embrace as we expand our ambitions in storytelling and continue to make the game more accessible to our fans.”
“We are thrilled to launch Foolish Club Studios and are excited for what this new business represents in our ability to explore amazing stories of hard work, innovation, perseverance, humility, sportsmanship, fandom, and more,” team President Mark Donovan added. “Storytelling around sports captivated Lamar, and we believe the studio will capture the heart and soul of his vision and allow us to connect with individuals around the world in new and unique ways, regardless of their fandom.”
The NFL, of course, is also invested in the entertainment space. The league has partnered with David Ellison’s Skydance to launch the sports-focused entertainment venture Skydance Sports.
