![\"Green](\"https:\/\/cached.imagescaler.hbpl.co.uk\/resize\/scaleWidth\/952\/cached.offlinehbpl.hbpl.co.uk\/news\/SUC\/Green-Bay-Packers-UWP-CUS.jpg\")
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Green Bay Packers quarterback Jordan Love stars in\u00a0American Family Insurance’s Life\u2019s Better campaign. (Photo credit: American Family Insurance, used with permission)<\/p>\n
American Family Insurance has added Green Bay Packers quarterback Jordan Love to their team as it kicks off its Life\u2019s Better campaign.<\/p>\n
Life\u2019s Better, which launched today and runs through the rest of the NFL season, was created with Elite Media and declares American Family Insurance \u201cthe protector of dreams\u201d through video, social media and OOH content.<\/p>\n
Love\u2019s partnership with American Family Insurance \u201cisn\u2019t coming out of left field\u201d despite being the insurance company\u2019s first brand ambassador from the Packers, said Gati Desai Curtis, president of Elite Media. American Family Insurance has partnered with the team since 2005.<\/p>\n
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\u201cJordan was a great example of someone with inspiring dreams and dreaming fearlessly, and was a great addition,\u201d Curtis told Campaign US, explaining that Love\u2019s partnership will extend past the Life\u2019s Better campaign. \u201cHe\u2019s younger, he\u2019s one of the hottest quarterbacks right now and he\u2019s active on social media.\u201d<\/p>\n
The Life\u2019s Better video teaser starred Love, elementary school students acting as sideline reporters in suits and football pros sporting eye black, bandanas and sweatbands for the Dream Fearlessly Bowl. Love points at viewers, telling them to \u201cdream fearlessly.\u201d<\/p>\n
\u201cKids playing in the video was an organic way of telling viewers to take on that mindset of a kid \u2014 that childlike, relentless approach to dreaming,\u201d Curtis said.<\/p>\n
American Family Insurance started in 1927 and is the 12th largest property and casualty insurance group in the U.S., ranking 243 on the\u00a0Fortune<\/em>\u00a0500 list.<\/p>\n \u201cInsurance feels like a necessary but mundane thing everyone has to go through, and a lot of competition advertises the appeal of quickly getting insurance out of the way,\u201d Curtis explained. \u201cBut as a brand, we lean into the emotionality of people having dreams they want to protect.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" The Life\u2019s Better campaign kicks off today and declares American Family Insurance the \u2018protector of dreams.\u2019. From Campaign US<\/p>\n","protected":false},"author":2,"featured_media":2319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green-bay-packers"],"yoast_head":"\n